FAQ
Need help?
Browse some of our frequently asked questions below.
If you still can’t find the answers you need feel free to contact us.
Here at SupawFood our mission is to change furkids’ lives with the power of fresh, nutritious food. Each of our recipes is as unique as your dog; lovingly hand-cooked from 100% human grade meat, seasonal fruit and veg, herbs, quality oils, and all-natural superfoods. Vitamins and minerals make up the rest of our complete and balanced diet. No Grain, Legumes or nasties, just simply drool-worthy real food that lives in the Fridge and Freezer.
• Lovingly Hand Cooked
• No Grain, Legumes or Fillers
• Nutritionally Complete with Added Superfoods
• Frozen for Freshness
” More ingredient variety = More exposure to different vitamins and nutrients. “
Feeding variety is the key to a healthy digestive system. Imagining yourself eating the same cereals everyday, how healthy could that be? Emerging scientific thinking suggests the more diversity within a diet, the stronger your dog’s microbiome, leading to a healthier and happier dog.
Increasing variety should be a gentle process especially if your dog has not been used to it, so slow and steady introduction is recommended.
We’re here to provide good honest food for your furkid, using only the freshest ingredients, with strictly NO meat dust, ‘animal derivatives’ or ‘fillers’ in sight. Our meals also excludes all artificial additives, preservatives, and fillers typically found in commercial kibble and canned dog food products.
All our recipes are made of fresh local sourced meat, seasonal vegetables, fruits, herbs, quality oils, vitamins and minerals – this means they’ve got a great amount of both insoluble and soluble fibre which are key to gut health and digestion and to ensure sufficient dog food nutrient profiles for all life stages.
Dogs who experience allergies, dander, obesity, diabetes, cancer or other health related issues may find that human grade food or dog can alleviate the symptoms associated with these afflictions.
We freeze our meals quickly after they’re prepared to ensure freshness and lock in all the goodness – freezing is a natural way to preserve food which we use instead of anything artificial to keep your furkids meals fresh and easy to deliver to you.
We are more often hearing the phrase: “If you want fresh, choose frozen”.
We’re all about that fresh food difference. Doggo’s that have made the switch to Supawfood report on a lot of positive changes.
You can look forward to many benefits, with some appearing within the first 2 weeks at time. No two dogs are the same, so signs of improvement may vary from dog to dog. Here are some of more common observations we have noticed in various dogs, first hand over a 12-month period.
- Increased energy levels
- Allergy relief
- Smaller, firmer, less smelly poops
- Reduced shedding
- Reduced bad breath
- Shinier coat and healthier skin
- Better weight management
- More excited and pleasurable meal times.
Our “best before” date is printed on the bottom right of our meal pouches.
Our Food is 100% natural, only made from whole-food ingredients. This means no added preservatives, no synthetic vitamins or minerals, no artificial chemicals, colours or flavours.
Some pets may struggle with change especially pets who have only ever known dry processed food/kibble their entire lives. There are several options you can try:
- Transition slowly to make sure your pet is gradually getting used to their new diet.
- Try a different meat type to start off with
- Try mixing their meals with our fragrant Gently Cooked dog food or Broths to help encourage them to eat their new diet.
- Feed our food very slightly frozen/partially thawed and then gradually decrease the ratio of frozen.
- Tough love, a dog will not starve itself forever it will eat what is given eventually.
The options are endless really. Dog / cats that refuses fresh food are usually objecting to the texture and least strong smell; compared to ultra-processed food. Experimentation is the key, to seeing what works for your dog.
Some dogs just need a little more encouragement depending on their previous experience with food. Here are some tips to help them lick their bowl clean:
- Warming a meal up can make the recipes more appealing because of the tasty aromas that are released.
- Combining two recipes creates a completely new taste. For example, if your doggo isn’t a fan of one recipe, you can combine it with their favourite recipe. Our Bone Broths can also be mixed in for an extra flavour kick.
- Change up the way you serve the meals. For example, one day it can be mashed, the next rolled into meatballs, cut into cubes, or you can even try adding some water for different textures.
- Try popping food down for 20 minutes then lifting it up and offering it again at the next meal time. This helps to get into the habit of ‘meal times’, so your dog knows they won’t have unlimited access to food. Also be sure to give lots of praise when your dog does tuck in to reinforce that great achievement.
This is expected! Fresh foods have a much higher water content compared to dry food so your pet doesn’t need to drink as much water outside of meals.
Our food is created for dogs of all shapes and sizes The best thing you can feed your dog is food consisting of high-quality natural ingredients. Just as with our own diets, variety is the key. The best way to ensure that your dog receives all the nutrients they need is to feed a wide variety of our recipes.
We want our meals to be the best they can be for our Supaw furkid’s, so we are always open to trying new suppliers to ensure we are working with the highest quality ingredients available.
Occasionally, this means we might make a few tweaks to our recipes (such as using vegetables from a new supplier, or altering the percentage inclusion of a particular ingredient).
The main reason for introducing a new ingredient is because we keep a close eye on the nutritional levels of our food which fluctuate slightly due to natural variation. From time to time there can also be limited availability of a particular ingredient and we want to make sure we can continue to offer the recipes our Supaw furkid’s know and love.
Even when we follow the same recipes, natural variation can play a part in the appearance and taste of a meal. The texture of produce can vary depending on the time of year and environment are additional considerations.
We aren’t able to take our food back or exchange them once they have been sent unfortunately.
Our food are safe to refreeze when they arrive with you (as long as they are cold to the touch), but it wouldn’t be safe to refreeze them again if they were then sent back to us.
If your doggo has gone off a particular recipe we have some fantastic tips for fussy eaters. But if you aren’t able to use the meals we recommend donating them to a local shelter or to friends and family members with dogs.
A home cooked style meal or mixer, gently prepared at low temperatures with 100% human grade, humanely raised ingredients and superfoods.
Our gentle cooking process preserves the vitamins and minerals naturally found in natural ingredients, ensuring the food is not only fresher and more nutrient rich than processed food but also delicious and digestible for dogs of all shapes and sizes. It also removes any microbiological risks that might be associated with uncooked food.
It’s home cooking for your pet, without the cooking! Shop our Gently Cooked here.
Our meals are delivered frozen and need to be kept in either the freezer or the fridge.
Pouches can be kept unopened in the freezer for up 6 months, or 3 days in the fridge (1-2 days once opened). We recommend popping opened pouches in air-tight container for freshness.
Keeping a few pouches in the fridge means you’ll always have food defrosted and ready to go for your dog’s meals, and you can simply swap a new pouch into the fridge from the freezer as you use them.
Store in the freezer and thaw before serving. When ready simply scoop the appropriate portion based on the serving guidelines on the package and serve. It’s that easy to really impress your furkid at mealtime!
Once thawed, keep refrigerated in a sealed container for up to 3 days.
It is best to be fed once thawed. If it needs to be re-frozen, ensure this is done quickly after thawing and be sure the product has been kept cold.
Why Do We Include Bones?
In pet nutrition, a species-appropriate diet seeks to replicate what dogs would naturally consume in the wild, encompassing muscle meats, organ tissues, and notably, bones. Bones are rich in essential minerals like calcium and phosphorus, as well as collagen and amino acids, all of which are vital for maintaining strong bones and overall health in dogs.
We recognize the concerns surrounding cooked bones and potential hazards. To ensure safety, we lightly cook and grind (only) poultry bones to smaller than 6mm minimizing any risk and enhancing digestibility.
These ground bones are thoroughly blended with muscle meats and vegetables, ensuring they’re not consumed in isolation.
Understanding Your Concerns
We acknowledge that feeding cooked bones, especially large or whole ones, can be dangerous. However, when appropriately prepared, as we do, bones can be both safe and beneficial.
Alternative Options
Your comfort and your dog’s well-being are paramount to us. If you’re uneasy about bone content, we also offer bone-free recipes that maintain nutritional balance.
We hope this clarifies our practices and assures you of our commitment to your furkid’s health.
You will notice that in Supawfood Meals, all ingredients are in minced fine chunks. This is for a number of very important reasons:
1. You can actually see what your dog is eating and each and every ingredient is identifiable.
2. For optimum ease in digestion, but ensuring 100% of their nutrients are maintained and readily absorbed into the dogs’ system
Our recipes are designed with a rotating variety of vegetables & fruits that changes for every batch is made. Therefore, the colours & texture you see will be different given from the selection of vege & fruits.
This is to ensure that your dog is getting the balanced nutrition they need and still gets excited for meal time even if you feed on the same recipe all the time. Learn more about rotation feeding here.
Absolutely! Many of our customers use our food as a tasty topper to serve up with their current food. Your furkid gets a hit of fresh natural goodness every day, as well as enjoying their food more than ever!
Stored frozen, our products will remain safe for up to 6 months but we typically recommend that you use within 3 months of ordering. Why not try to keep things as fresh as possible if we’re all about feeding ‘fresh’?
Raw-some Diet is a carefully balanced blend of raw meat, bone, offal, fruits, vegetables & herbs. Raw meats are not over-processed or cooked which means active nutrients are fully utilized by your dog’s digestive system.
Be it raw or cooked, the best diet for your dog is always fresh – We think that the debate should be focused on the harm commercial kibbles could do instead of comparing the benefits of fresh food regardless of having it cooked or raw.
Either way, it’s proven scientifically to be more beneficial than commercial dried or canned food.
To decide on which is better is always depending on your personal preference when it comes to convenience of feeding & most importantly – whichever suits your dog best, health-wise.
Dogs are biologically made to process raw food, along with naturally occurring bacteria. The highly acidic pH of their stomach and accompanying short digestive tract assists passing of pathogens, without any health concerns.
However, to be safe please ensure proper storage and handling methods are followed to avoid the development of harmful bacteria.
Isn’t raw food dangerous because of the potential for bacteria? Our Raw-some Diet uses the same ingredients found in the everyday grocery store. This means the raw meat you feed your pet should be handled the same way you would handle raw meat for the rest of your family.
You simply need to thoroughly and frequently clean surfaces and wash hands, separate raw meat from other foods, and store food in a properly cooled freezer.
We recommend using our product within 1-2 days of thawing in the refrigerator for freshness.
If you have a smaller pet, you can always thaw our 100g pack for 24 hours, then re-portion and re-freeze in smaller air-tight container or in an ice cube tray.
It’s 100% safe to thaw & re-freeze our food.
Our treats are made by hand with freshly prepared meat mixed with some veg and lovely herbs. That’s it. No funny stuff, no nasties – just like our meals. We – and our office dogs – think these three recipes are winning combinations.
Just like our meals, our treats are hypoallergenic. We don’t add cereals or gluten into anything we make and we only use single-source proteins, which means our pork treats just contain pork, our fish treats just contain fish, and our duck treats just contain duck.
The treats are suitable for all dog ages (from puppies to seniors), and are also great for training. For teeny tiny pups, we’d suggest breaking the treats down into smaller pieces.
Since our treats are air-dried, they should keep for up to 6 months unopened and 3 weeks once opened. We recommend storing them in a cool, dry place, before and after opening. Don’t forget to reseal the pouch to keep them nice and fresh.
We suggest feeding a maximum of 5 treats per day as part of a balanced diet.
One mighty broth, one million(ish) uses
These versatile and useful broths with boundless uses depending on your furkid’s individual needs. Packed with nutrients, protein and collagen, our broths are an easy, tasty way to add variety to your furkid’s diet.
The serving instructions are: there are no instructions. Really, serve it however you like. There’s boundless ways to enjoy this juicy broth, but here’s some inspiration to tickle the tastebuds:
- Mix into meals to add a boost of nutrients
- Chill into jelly for a delicious dessert
- Serve as an easy meal for recovering poorly pups & kitty
- Dash over dishes to entice fussy eaters → Splash over feeding mats for a stimulating challenge
- Pour as a drink for speedy hydration
- Moisten meals for a tasty new texture
- Freeze into lollies to cool down hot dogs
What are the chews and snacks made of?
- Everything on the site is made of REAL quality meat, with nothing artificial added. If you visit our website, all products have more details listed on each product page including the specific ingredient used.
Are these suitable for puppies?
- Normally, it is recommended to wait for 6 months to feed chews, but if they are already chewing, it is fine to give pups at any age. Just keep an eye on them.
Why are there fats on your chews?
- We trimmed out most of the fats on our chews and treats. However, we do keep some of the fats as those are all-natural animal fats that is also an important part of a dog’s diet.
How many chews should I feed my dog each day?
- We usually recommend starting with 1 per day for the first 7-14 days and if you are not getting results, increase to 2 per day.
- Always supervise pets while chewing. Make sure fresh water is available at all times.
Safety & Handling
- Recreational chews are solely for chewing purpose only.
- Always supervise your dog while chewing
- Always give in moderation.
- Choose a size that cannot be swallowed whole
- NOT suitable for dogs with food aggression / eats too quickly
- NOT suitable for dogs with digesting issue or kidney & pancreatitis condition
How to store ?
- Our chews are 100% free from preservatives, which means they could get moulded when under damp and warm temperature (very much alike Malaysian weather).
- To keep them at their best, we recommend it’s best stored in the freezer at all times.
- Best before 4 months if stored in frozen.
- Best before 4 weeks from purchase when unopened and under room temperature.
- If storing after a chew session, rinse the with warm water, dry and store in an airtight bag or container in the fridge.
- Keep away from direct heat or humidity
How to introduce chews to your dog’s safely?
- Slowly introduce this bone to them by letting them chew for 15 minutes the first time & increase over time.
- Always dispose the splinters or loose pieces (if any) that can be swallowed whole.
Loose stools are not uncommon during the transition phase. Your pet needs time to adapt to processing fresh food—we’d recommend adding slippery elm bark or mash pumpkin to help with the GI upset during this phase.
We’d also advise dropping the percentage of Supawfood in their diet slightly & only increasing if they are having solid stools at their current amount.
If this is a more chronic issue or if this is happening after your pet has already transitioned successfully to raw, then please reach out to us & your veterinarian.
All dogs like a good scratch every now and then – and usually with enthusiastic enjoyment. But sometimes, pet parents will notice that the scratching is getting a bit out of hand (or paw). Continual scratching or rubbing might be a sign your dog has skin sensitivity or an allergy. These can be a cause of irritation for your dog and concern for you.
But there’s plenty you can do to soothe your doggo. And a good starting place is a healthy diet. As with humans, this can be key to combating uncomfortable itches and scratches. Before we dive in with the solutions, let’s take a look at the symptoms: how do you know if your dog has sensitive skin?
Spotting sensitive skin
The most obvious sign is over-the-top scratching. If you part your dog’s fur, the skin may be red, broken or flaky and they could be losing a bit of hair. They may also be feeling a bit down in the dumps, and who can blame them? After all, they can’t tell you where that pesky itch is. You know – the one that’s just out of paw’s reach.
So, why is your dog’s skin sore?
- Food Intolerances: some dogs are intolerance to certain foods like cereals or dairy (which is why we’re so careful with our ingredients)
- Environmental Allergies: pollen, grass and dust can all cause problems for your doggo
- Seasonality: you know how your skin can feel dry or tight when the central heating first goes on? Your furry friend may be feeling the same
- Parasites: good old fleas, lice and mites…you know the drill. It’s off to the vet (say it quietly) for some treatment
- Infections: these can be caused by bites, yeast or out-of-control scratching. Again, the V.E.T
- Genetics: Some breeds, like German Shepherds, French Bulldogs and Westies, are particularly prone to itchy outbreaks.
Happily, there are simple ways to help, starting with what’s for dinner…
How diet can help
Diet plays an enormous part in your dog’s general wellbeing, and that includes their skin. Sore or itchy skin could be caused by an allergy, which could in turn be down to what’s in their bowl. The answer is to switch to a fresh food diet like Supawfood. Our meals have no added (deep breath) wheat, corn, or soy – all of which are known to cause intolerances in dogs.
It’s a bit of a squirmish thought, but another very common allergen is storage mites. These little blighters live on and feed off cereal foods and can cause intense itching in dogs. Cutting out dry foods and choosing fresh ones – like Supawfood – means your doggo need never meet a mite.
Just like humans, dogs can have all sorts of food sensitivities. Even certain meats are known to disagree with some dogs, which is why our recipe and formula comes in single protein option; so you can be confident your dog’s meal will not have any meat they’re intolerant of.
If you suspect an intolerance, it might simply be a case of chew-it-and-see, with you keeping track of your dog’s reaction to different foods. We list everything that goes into our meals on our website and we’re always happy to chat about any of our ingredients if you’re unsure.
Tips for keeping skin healthy
Healthy skin starts with good food. And good food is all about balance – with lots of delicious meat and veg. When we’re cooking up our tasty meals, we add ingredients (oils, fats and vegetables rich in beta-carotene) that we know help to maintain shiny coats as well as result in clean bowls.
Of course, sometimes topical treatments are needed. Sore patches might need special creams or emollients and there are shampoos for sensitive skin that you can use at bath time. Then it’s a case of keeping on top of washing and brushing, as well as regular treatments for fleas and other bitey visitors.
If your vet has diagnosed your dog with gastroenteritis, this means they’re suffering from inflammation of their stomach and intestines. It can be caused by a whole host of things including; bacteria, viruses, parasites, medication and even new foods. The most common signs of this illness are sickness and diarrhoea.
Though our freshly prepared, gently cooked meals are easy to digest and gentle on tummies, some dog’s stomachs aren’t used to fresh food and the freshly prepared ingredients that are inside. This is why we always recommend a slow transition over to Supawfood, particularly if your dog has been eating a commercial dry or wet diet.
If your dog is recovering from gastroenteritis, it’s probably worth waiting until they’re 100% back to feeling like themselves before making a change to their diet – their digestion will still be delicate. Offer them lots of fresh water whilst they get better and when they’re back to themselves you can start the transition.
We use Brewer’s yeast in our meals as it’s one of the best sources of natural B vitamins and is also a complete protein – this is very different from the type of yeast that can cause a yeast infection and one does not cause the other.
Yeast infections in dogs are almost exclusively caused by a type of yeast called Malassezia pachydermatis. This typically causes problems in ears, facial skin folds, armpits and between the toes.
If your dog is suffering with a yeast infection, your vet might have recommended an anti-fungal shampoo or medicated wipes to help reduce the levels of yeast on the skin – this is great advice. Your doggo might have outbreaks every now and again (some breeds can be prone to it), but with shampoos, wipes and a great quality diet (like Supawfood) these infections can easily be kept on top of.
Colitis is the inflammation or irritation of the colon or large intestine and it commonly causes recurring and severe bouts of diarrhea (often containing blood and mucus). It can be triggered by a whole host of different things including; parasites, food intolerances, bacteria, viruses or simply eating something they shouldn’t have.
Feeding a diet which is high in fibre, easy to digest and low in fat can support the management of colitis. Our meals contain veggies which provide soluble and insoluble fibre to support the good bacteria in the gut and keep everything moving through. We can make sure to only send you only our low-fat meals, or alternatively, if your dog has lost weight because of an upset tum, we can make a tailored recommendation to help bring it back to normal.
Remember to always chat with your vet before changing your dog’s diet because in more severe cases, some dogs might require anti-inflammatory or immunosuppressive medications to manage the root of the problem.
Liver disease Dogs suffering from liver disease should ideally eat a diet which contains:
- Easily digestible proteins
- Good quality fibre
- Lots of antioxidants
- Good levels of zinc and vitamin K1
- Low levels of sodium
- Restricted levels of copper
Your vet should be able to give you some advice on the diet for them and we really hope you’re able to find something that works well for you both.
In dogs, renal issues or kidney disease is primarily associated with aging which in simple terms, can be because of the ‘wearing out’ of the kidney tissues.
Dogs with kidney failure, usually require a low in protein, low in phosphorus and pH neutral/alkaline diet which helps to reduce the workload on their kidneys.
All of our meals contain 70% meat which means that they don’t meet these requirements. Your vet should be able to give you some advice on the diet for them and we really hope you’re able to find something that works well for you both.
It’s natural to be upset when you find out your furkid has been diagnosed with pancreatitis. The scary-sounding name – which actually just means ‘inflamed pancreas’ – is a big part of why. But the condition is very common, and the good news is that most dogs make a full recovery after being treated by a vet.
One of the best ways to manage pancreatitis is through your dog’s diet. This is because the pancreas is the organ that releases the enzymes that break down food during digestion. Attentive management is really important, because pancreatitis can come back multiple times during a dog’s life. So even if your pooch has recovered, you still need to keep a close eye on what they are eating. Here are some tips on the best dog food for pancreatitis management.
Keep it low-fat
Fat can trigger the pancreas to release more enzymes, which can make the swelling worse. A high-fat diet is one of the causes of pancreatitis, so to manage the condition it’s best to feed your doggo low-fat food. We’d suggest to avoid higher fat proteins such as lamb and pork. Instead, opt for lower fat proteins such as quail, fish, rabbit and beef.
Easy on the tummy
Because pancreatitis in dogs is a digestive issue, it almost goes without saying that you should choose food that’s easy to digest. Some dogs have trouble with grains like wheat and rice, which is why we offer so many meals without these ingredients. Instead, these meals are packed with easy-to-digest, freshly prepared veggies. To help manage the condition and keep them fit, healthy and nourished, dogs with pancreatitis need plenty of protein in their diet.‘ Some people might not know that for off-the-shelf dog food to be labelled as ‘with chicken’, it only needs to contain 4% chicken.’ Supawfood meals have a much higher meat content (a lot of the time up to 70% meat), and the meat that goes into our meals is the meat you read on the label. So, when we say beef, we mean only beef.
No additives or hidden nasties
You really want to make sure that your pup is getting all the nourishment they need. We believe that it’s best to keep their diet as natural as possible while they recover, so look for all-natural foods that don’t contain any weird chemicals, colourings or flavourings that might trigger a reaction.
At Supawfood we use freshly prepared ingredients, so our meals are just like you’d make at home. We don’t use anything that you couldn’t find in your local supermarket or health shop. There are no confusing names, and certainly no nasties. Pancreatitis can be daunting at first, but once you know the right things to look out for in a meal, then it can be a lot easier to manage.
Yes our Gently Cooked dog food is suitable for all ages.